GREENFINGERED growers are gearing up for what promises to be Cleethorpes' biggest and best In Bloom campaign.

Following on from the double gold success of last year's East Midlands and Britain In Bloom awards, the town is now hoping to claim the Champion of Champions title.

Committee chairman Bob Callison said this was a particularly important year for the resort as the bid to host the 2010 Britain In Bloom awards takes shape.

He said: "We have really got our finger on the button now and we have to keep it up.

"We won the top accolade in the country, so we have to keep up the standards.

"We will be competing against the best of the best, which is quite exciting. And in all honesty I quite fancy our chances."

An official launch ceremony at Humberston's Beachcomber, on Wednesday, January 13, will kick off proceedings and is open to anyone who wishes to sponsor or take part in this year's campaign.

For more information about the launch event or how you can get involved, contact Lee Beckett on (01472) 325854 or email lee.beckett@nelincs.gov.uk.

For more information, visit www.cleethorpesinbloom.co.uk.