Cleethorpes In Bloom team 'over the moon' with Champion of Champions award
THEY'VE bloomin' done it!
The Cleethorpes In Bloom team has scooped another gold award for the resort in the elite Champion Of Champions category of Britain In Bloom.
The accolade means North East Lincolnshire's fast-growing reputation for its golden coast has been retained – giving the tourism industry a well deserved boost.
The resort was among five towns in the country invited by the Royal Horticultural Society (RHS) to enter the Champion Of Champions category after impressing the judges in this year's East Midlands In Bloom competition, as reported.
Judges were particularly impressed with the resort's bedding areas and innovative, sustainable, cost-effective methods.
They paid special mention to Crow Hill Avenue and Kew Road, where residents have transformed their alleyways into havens of colour and community spirit.
Cleethorpes In Bloom chairman Bob Callison was proud to accept the award on behalf of the volunteers, participants and the wider Cleethorpes community.
He said: "We are over the moon and just delighted to even be there. To be up there as one of the best out of the five towns invited to enter was incredible. It would have been nice to have been the outright winner, but to get a gold is very acceptable.
"We were proud to be there, accepting this award for Cleethorpes and North East Lincolnshire. It means the world to us to represent our little town."
Cleethorpes represented the East Midlands and was up against Stockton on Tees, Forres in Scotland, Thornbury and Broughshane, which was the overall winner.
They were presented with the award by BBC's The One Show star Matt Baker at a plush ceremony in St Peter Port, Guernsey, in front of 450 people.
RHS judge Jim Knight said of Cleethorpes: "This traditional seaside resort provides good examples of traditional bedding areas of high quality in appropriate areas such as the promenade.
"Within the town, judges were able to see remarkable examples of It's Your Neighbourhood schemes in Crow Hill Avenue and Kew Road alleyways.
"It is fortunate to enjoy the natural beauty of an area adjacent to the Humber estuary, including the lakeside park and country park, together with the facility of a Blue Flag-standard beach."
But despite having the gold Champion Of Champions title under their belt, there is little time for rest among the In Bloomers because not only will they be participating in, but they will be hosting the Britain In Bloom Awards next year.
The spotlight will be firmly on the seaside as 500 people – from horticultural experts to fellow competitors – will descend onto the resort.
Mr Callison added: "It is going to be a busy and memorable year."