Cleethorpes' Parkway cinema to invest in new digital projectors and carpet
CLEETHORPES' Parkway cinema owner Gerald Parkes is investing in the future with a-vengeance.
As audience numbers at the Parkway multi-screen cinema are showing an increase despite the economic downturn – with the new Avengers Assemble movie proving a big draw – Mr Parkes has heeded government advice to invest.
The cameras are rolling on a £500,000 investment in the resort cinema complex where all the nine screens will soon have a new digital projector.
Mr Parkes is also taking his legions of visitors on a magical carpet ride every time they walk into the Parkway.
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He has spent more than £60,000 on the British-made film roll design Axminster carpet for guests' enjoyment.
And he has also committed about £4 million towards a £120 million retail and leisure scheme in the heart of Beverley. The Beverley Parkway cinema in Flemingate will have five screens. Up to 30 jobs will be created at the cinema if planning permission is granted later this year.
Mr Parkes is also continuing to invest in his Louth Playhouse cinema where a third screen has been upgraded and is showing 3D films.
Investment in Louth has reached £200,000, where audiences have also increased, as have the number of shows screened.
The owner said: "The Government keep saying we should invest to create employment. So that is what we have done.
"It has been the golden rule throughout my business life – you have to keep investing."
Mr Parkes said all the screens in Cleethorpes would soon be equipped with the 3D technology. Currently there are two screens equipped with the new projectors.
The successful businessman said he had a soft spot for Beverley as he had served as a relief manager at Beverley's Regal cinema and rode there on his motorbike from West Riding early in his career in 1964.
He said cinema audiences had been boosted by the wet weather throughout April.
He said the biggest draws recently had been Avengers Assemble and Men In Black III.
And with the latest Aliens film being released this week, the cinema is really on a roll. Keep reading your Grimsby Telegraph for details of a great 2 for 1 offer coming up at the cinema.
Find out what Grimsby's connection is to one of the summer's biggest films in tomorrow's Grimsby Telegraph.