Customers' food donations are helping people in harsh times
SHOPPERS at Grimsby's Asda are helping people in food poverty.
They are donating tins of food from their trollies to the Daily Bread Food Larder.
It was the first collection by the Christian Action Resource Enterprise (CARE), which runs the Food Larder in Hainton Avenue – and more are now planned.
It came after the launch of the Grimsby Telegraph's Ten Tonnes Of Tins campaign, which is asking people to donate tins or packets of food to the charity.
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The economic downturn has seen a big increase in the number of struggling individuals and families turning to the food larder.
Last year, the charity handed out 468 emergency food parcels to people in North East Lincolnshire but in January this year alone, it gave away 129.
Sarah Taylor, general manager at Care, said: "We normally get our food from Churches Together, and in the past that has met the need, but are cupboards and shelves are now almost bare, so we have had to explore other avenues.
"The Telegraph is helping us with the Ten Tonnes Of Tins campaign and we are hoping to hold other store collections in the future."
Sarah fears that with looming benefit cuts, the situation will get worse.
"The way we are going we are on track to give away more than a thousand food parcels by the end of this year. Demand always increases after Christmas, but this year there is no sign of it slowing down.
"This is before some of the benefit changes come in. I predict it is going to get worse."
However, Sarah has been encouraged by the Ten Tonnes Of Tins campaigns.
She added: "It has raised the profile of the food larder. Before I don't think people knew we existed but now a lot of people in the community are contacting us because they want to help."
If your business would like to receive a box to fill, call 01472 372236. You can also bring donations to the Grimsby Telegraph office, at 80 Cleethorpe Road, Grimsby, between 9am and 1.30pm, Monday to Friday. For more information about CARE, call 01472 232310.