Cut down your speed to help keep the community a safer place

Drivers are being urged to slow down to protect children on foot and bicycle, as recent research by Brake and Direct Line reveals the extent to which speeding has become ingrained in many people's regular driving habits.

More than half of young drivers (52 per cent) speed at 35mph+ in 30mph limits at least weekly, compared to 34 per cent of older drivers. Nearly half of male drivers (46 percent) speed at 35mph+ in 30mph limits at least weekly, compared to 27 per cent of female drivers. Brake is warning these speeds make our communities risky places for people, children in particular, to walk and cycle, and is appealing to all drivers to slow down to help families get out and about safely during the holidays and year-round.

Brake and Direct Line are urging drivers to not only stay within limits, but slow down to 20mph or below around homes, schools and shops, a life-saving act to helps the vulnerable.

Driving just 'a bit' faster dramatically increases stopping distances, reducing the chance of being able to stop in time in an emergency.

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Anyone who has been bereaved or seriously injured in a crash can call the Brake helpline for support on 0845 6038570.