THE race to drive down carbon emissions by ten per cent next year is being taken on to the roads of Grimsby, with motorists encouraged to get revved-up about the environment.

As the 10:10 campaign rolls on into next week, drivers in the region are being challenged to ditch their car for short journeys in favour of walking, cycling or using public transport.

However, for those who are forced to jump behind the wheel to get to work, environmental whiz kids from the council are organising a week of motor mayhem in the form of an eco-driving simulator which is designed to show residents the best way to save energy and cash while on the road.

The state-of-the-art gadget will be installed at the Renaissance Shop in Victoria Street throughout next week with the top performers entered into a free prize draw to win one of five new sat nav systems.

Sallyanne Lindsey, environmental management officer for sustainable development, said: "Everyone knows cars are bad for the environment. They use up finite resources, contribute to climate change and reduce air quality, which affects people's health.

"If residents have to use a car, rather than walk, cycle, or use public transport, they may like to have a go on the simulator to find out how they could alter their driving style to be more environmentally-friendly."

Top tips on how to be greener when driving will be reeled off to visitors at the shop, where simple advice – such as removing unnecessary weight from the car and driving in higher gears – is likely to prove the most effective.

Participants on the simulator, which is being donated by the Energy Saving Trust, will be added to a town-wide leader board to add an element of competition to the event.

Budding eco-warriors will also have the chance to get their hands on ten four-week Megariders, which are valid for unlimited bus travel in Grimsby, Cleethorpes, and Immingham.

The tickets, valued at £44, will be up for grabs during the week – simply turn up at the shop from 9am to 5pm, Monday to Friday next week, for more information on how to win one.