East Lindsey features in national campaign
EAST Lindsey will feature in another national marketing campaign, thanks to a partnership between East Lindsey District Council and the national tourism agency, VisitEngland.
The campaign, launched by VisitEngland on March 11, focuses on English Seaside experiences and encourages people to holiday in England. The campaign is one of two the District Council is taking part in with VisitEngland in 2013. The second campaign will be announced in the coming weeks.
Tourism is worth £480m to East Lindsey each year, employing over 7,000 people in hotels, visitor attractions, holiday parks, restaurants and many supply businesses.
The Council and VisitEngland hope the campaigns will bring additional bookings for tourism businesses.
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The English Seaside campaign will include advertising for Skegness and Mablethorpe through a supplement in the Mail on Sunday on March 24, air time on Classic FM and a dedicated page on VisitEngland's website. The campaign directs people to the www.visitskegnessandmablethorpe.com, where there are ideas for short breaks and information on the local area.
East Lindsey District Council is investing £10,000 in the two campaigns - £5,000 each.
Portfolio Holder for Economic Regeneration at East Lindsey District Council, Councillor Craig Leyland, said: “The Lincolnshire Wolds and our iconic coastline are the perfect destinations for people wanting a day trip or holiday. The English Seaside campaign highlights what our district has to offer to residents across the UK and further afield. By encouraging people to discover the quality of the visitor offer in the England, we hope more people will holiday closer to home, benefiting the economy and supporting businesses and creating jobs locally.”
Business Development Manager at East Lindsey District Council, Alison Macdonald, said: “This campaign is part of a £50,000 marketing programme to attract more visitors to East Lindsey. We are already beginning to see the benefits, with brochure requests significantly up on the same time last year, which hopefully will convert into much needed bed bookings for our accommodation businesses”.
This new marketing activity, which East Lindsey District Council was invited to support, as Skegness is recognised as one of England’s 12 ‘attract’ brands, is part of VisitEngland’s three-year investment project called ‘Growing Tourism Locally’. Funded by £19.8million from the Government’s Regional Growth Fund, the project aims to generate £420million in additional tourism spend over the 2012-15 period and inspire more UK residents to take more holidays and short breaks at home. The project aims to stimulate local employment to create jobs in the tourism sector by 9,100 over a three-year period to March 2015.
Chairman of Visit East Lincolnshire, Chris Baron, said: “Joining Visit England’s national campaign is another opportunity for the District to champion its wonderful and varied visitor offer both on the coast and inland. As well as the excitement generated by national radio and newspaper advertising, local people should be proud that VisitEngland recognises the importance and quality of the offer our area has to visitors.”
James Berresford, VisitEngland’s Chief Executive, commented: “I’m pleased East Lindsey District Council has agreed to join the campaign and champion the quality of their visitor offer on the coast. This exciting campaign is one of several launching this year with the aim of growing tourism in England. It aims to inspire UK residents to explore our iconic seaside resorts by tapping into the nostalgia of a holiday by the sea - whether it’s a revisiting a favourite walk on the pier, or trying something new like a surfing lesson! This is a great example of the industry working in partnership to stimulate tourism and grow jobs throughout the country.”
For more information on the this national campaign visit www.visitengland.com/moreseaside
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