Evolve now or flounder
SKRILLEX isn't a name you'd normally come across.
The electro-musician and songwriter is the most recognisable face of a music genre labelled as Dubstep.
Best categorised for a mix of electronic sounds and large amounts of bass, Dubstep has been infiltrating chart music for the past few years and appears to be growing in popularity.
For those embracing the movement, Dubstep is the evolution of music for a new generation; building upon all the advancements of technology over the past 30 years.
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I can remember my parents' generation stating when I was younger that music of my youth was just covers of older songs and that "good music had gone forever".
You can hope for loyalty from a particular group or maybe even an entire generation but unless you open up to new possibilities, new fads, new ideas then you're going to miss out on the next wave of followers.
Charities might have had a single mission since their conception hundreds of years ago, but if the mission is still relevant to today's society then the charity needs to be relevant, too.
Just like the music industry in general, charities need to continually evolve in order to promote their objectives to as wide an audience as possible, garnering supporters for today and tomorrow.
This isn't about changing beyond recognition, reinventing or losing tradition. In the same way, Skrillex will take an already popular track and remix it to make it relevant for a new audience. Charities need to look at their message and see if there are new ways of making it relevant to theirs.
If you'd like a review on evolving your charity's message, get in touch.
I'm on 01522 508360 – Skrillex entirely optional.