Firms benefit from alliance
An established accountancy practice has formed a strategic alliance with a fledgling design and marketing company as together they look to provide increased solutions for small and medium sized businesses.
Cleethorpes' Blow Abbott has taken a stake in Who Needs Design, a company owned by Immingham man Karl Hedison.
The venture sees the business relocated to an office within the accountancy practice's base on Cleethorpes High Street, with an increasing client base an immediate benefit.
Mr Hedison said: "We had been working together for a while in a client / customer capacity and it was in fact Blow Abbott who set us up as a company in the very beginning.
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"For quite a long time we have seen accountants and accountancy practices offering business services. In the current climate there is a real need for marketing and marketing education."
The team of three was set up just under two years ago, with some notable clients already on the books, including the Oak Ridge Group of hotels.
Mr Hedison added: "The business has grown quite quickly because there is a need for what we do. With Blow Abbott's help we have added a massive extra channel to how we can get our marketing and design out there."
Blow Abbott, formed 45 years ago, employs 17 staff and looks after small and medium sized businesses across a range of sectors, both locally and further afield.
Elliot Beaumont, a director at Blow Abbott, first met Mr Hedison at a networking group meeting. He said: "It is a new move for us and there are certainly opportunities for both of us to explore. It is an extra service for us to offer our clients. It provides a more rounded package and it is something that sits well with the services we provide.
"Who Needs Design initially advised on where we were going wrong with our website and working with them we quickly realised there was a level of trust, which does not always come through so quickly. We knew what was happening was going to be good. From there we have worked together on lots of different things, resulting in this partnership now."
A limited company has been established, with Mr Hedison the majority shareholder. "He runs it autonomously and we help as and when required," added Mr Beaumont. "We are in a competitive market and we are trying to add more value for or clients and trying to help them focus on being more positive in the down turn."