GBA's wish to send 25 children to Lapland for Christmas
A QUARTER of a century of playing a critical role in the new car supply chain is to be celebrated with a fundraising drive to bring a perfect Christmas present to 25 poorly children.
Grimsby-headquartered GBA Group has clocked up a milestone year, and has selected awe-inspiring charity When You Wish Upon A Star to be the beneficiary of a series of events.
Staff, suppliers, customers and family will unite to help send the group of children with life-limiting illnesses to Lapland later this year.
And at £400 a seat on the plane, it is a considerable task. The company provides logistics solutions to the automotive, shipping and renewable energy markets, and was initially formed in 1987 as GB Agencies Ltd.
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The shipping agents employed five staff serving short sea car carriers in the north of England.
In 1991, as GBA, it diversified into vehicle terminal management and later into specialist stevedoring, liner agency, shipping and forwarding, PDI operations and car transportation.
Today, GBA stands for Great British Automotive, and employs more than 550 staff covering 15 UK locations with further operations in Turkey and India.
Captain Sam Judah MBE, managing director of the GBA Group, said: "I am delighted and proud to have had the support of all our staff, customers and suppliers over the past 25 years.
"We owe much of our success to their hard work, commitment and co-operation – it is only right to celebrate this tremendous milestone with them.
"As well as celebrating this important milestone, we have nominated When You Wish Upon a Star as our charity of the year. Our aim is to raise enough money to send 25 children, one for each year of operations, to Lapland in December to experience the magic of Christmas."
GBA attributes its success to their family culture supported by core values of trust, loyalty and reliability contributing to a high level of customer satisfaction.
Captain Judah added: "It is our intention to build on our proven track record and experience of the past 25 years. This solid foundation will enable our young team of dynamic managers to continue with this success well into the future."
A key part of that future is Grimsby Riverside Terminal, a new £25 million facility that will allow for larger vessels to be handled in the town. Construction work outside of the traditional dock started earlier this month.
The decision to support When You Wish Upon A Star has delighted co-ordinator Pat Wright. She is gearing up for the 18th Lapland visit. She said: "This is fantastic news, unbelievable, and very generous. It is astonishing when people come forward to help us, it is wonderful. Without such support we simply would not be able to do what we do. We work with a lot of sick children, and they really are the most deserving children."