Astle BMW will be mixing up the talents of a TV chef and a gold medal-winning athlete to help launch a new car.

Chef Rachel Green and Derek Redmond, one of Britain's greatest ever 400m Olympic athletes, will be cooking up a treat for visitors to the official launch of the new BMW 3 Series Saloon at Astle BMW in Grimsby and Scunthorpe on Saturday.

Rachel, who will soon be appearing on Channel 4 in a new series, will be joined by former Olympic athlete Derek Redmond at the BMW Ultimate Performance Event which is being held at the Grimsby Road dealership in Laceby and at Astle BMW's Scunthorpe showroom in Old Crosby.

The BMW 3 Series Saloon 320d SE has lived up to the legacy of its predecessor and been crowned What Car? Best Executive Car for the seventh consecutive year. It reigned supreme in the Executive category and was recognised for remaining ahead of the competition in every way. The extended range includes the exciting new Sport, Luxury and Modern models.

With its EfficientDynamics package, making this the most economical car in its class, it appeals to both business and retail customers. However, it was not just the new BMW 3 Series' outstanding economy that stood out for the judges – it was commended for being smooth and refined whilst still offering that sheer driving pleasure.

And this weekend, the two dealerships will be celebrating the UK launch of the new saloon and the role of BMW as the Official Automotive Partner of the London 2012 Olympic and Paralympic Games.

Mike Baldry, managing director of Astle BMW, said: "The BMW Ultimate Performance Event gives local motorists the chance to see the new model and find out more about offers across the BMW range, including the award-winning X3.

"Visitors to our Scunthorpe and Grimsby dealerships over the weekend will also have the chance to enter a free prize draw to win one of over 100 coveted prizes, including tickets to a London 2012 event and a BMW M3 Driving Experience."

Derek Redmond will be giving a talk and answering questions about his experiences including the Barcelona Olympics in 1992 when his hamstring snapped during the semi finals, on Saturday 11th February at Astle BMW in Scunthorpe at 10am and 11am and in Grimsby at 1pm and 2pm.

Celebrity chef Rachel Green will be putting on a cookery demonstration on Saturday at Astle BMW in Grimsby at 11am and in Scunthorpe at 2pm.

Visitors to both showrooms will also be able to compete in a range of Olympic-themed Nintendo Wii games on giant 6ft x 6ft screen.

To find out about the BMW 3 Series Saloon or the BMW Ultimate Performance Event, call Astle BMW Grimsby on 08444 703194 or Scunthorpe on 08444 702979 or visit www.astlebmw.co.uk