Lincolnshire car business geared up for web revolution
A LINCOLNSHIRE business is thriving where others have faltered – thanks to its managing director's passion for the internet revolution.
In recent weeks, Britain has seen several major High Street chains fail – with experts saying a big part of their demise has been their inability to respond to changing market places and people's habits.
However, one prominent Louth businessman has taken the lead with his vehicle sales online service and tells of how he is reaping the rewards of ensuring his digital offering is strong.
IJC Car Sales Limited managing director Ian Corby believes his work online has helped the business to grow, with lower overheads leading to its ability to sell high quality vehicles at some of the lowest prices in the UK.
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One move, which has taken place in the last year, has been to sell some of the land owned by the company, which has reduced overheads to allow more emphasis on internet car sales.
Mr Corby said: "People's buying habits are changing, with major high street retailers falling, we ensured survival by reacting early to the market changes by adapting our business model.
"The reason why so many business are falling is because they haven't reacted – we however sold half of our one acre 12 months ago. This has enabled us to cut our costs and pass these savings onto our customers.
"Customers are searching for vehicles online and this revolution we have been through has helped IJC pass on huge savings to customers on a national level."
Mr Corby, who has been in the business for 17 years, is keen to stress that such a move has to be backed up by good service and a good process from start to finish, which is essential for the growth of any business.
"I know that with the aid of the internet there has never been more choice for consumers. With negative publicity about the economy unlikely to help anyone, the clear message is adapt and react or pay the consequences. Business is actually booming, so stay positive."
LOOK back just over a decade and many people would have dismissed the ‘Internet revolution’ as a waste of time.
In fact, it has been reported that one big high street name publicly stated that it was not going to go down that road.
What has happened to that firm? Well, it is no longer with us!
Meanwhile, we read of successful online businesses that are now opening up retail outlets in some towns and cities, after seeing their brands become household names, thanks to the internet.
No-one needs telling just how the world has changed in the last few years and how the consumer now has the power over what was once a high street stranglehold.
But that should not mean the destruction of one by the other.
Successfully working the two in conjunction, digital and shop-based offering can succeed in a retail environment that sees people making a choice, or indeed using both.
Those firms that adapt and offer the shoppers what they want will be those that stand victorious.
*Do you shop online or in stores – or both?