Nisa scoops two national retail awards
Nisa has won two major national awards for its work in the retail sector. The northern Lincolnshire-based membership organisation, which has invested heavily in the shopping experience at hundreds of independently owned stores around the country, secured the brace at the sector leading CTP Awards at London's Tate Modern.
It was named best symbol retailer for the third successive year, having attracted the votes of more than 22,000 shoppers, and won the overall best convenience retailer title.
As reported, Scunthorpe's Normanby Enterprise Park giant has moved into national television advertising as it looks to exploit the increased appetite for neighbourhood shopping.
The CTP Awards – derived from the Convenience Tracking Programme, and led by research and consulting organisation Him! – are based on a range of shopper insights including brand strength shopper satisfaction ratings, such as the likelihood that they would recommend the store to family and friends and shopping habits such as visit frequency, the level of impulse purchasing the retailer generates and shoppers' use of the retailer increasing over the past 12 months.
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John Heagney, group symbol director commented: "These awards are extremely rewarding for Nisa as they are voted for by 22,000 shoppers.
"It's tremendous that our shoppers have voted us the Best Convenience Retailers and Best Symbol Retailer, the latter of which we have won consecutively for three years.
"We are deeply grateful for this accolade and strive to provide our members with the best products, ranges and services for their customers."
Mr Heagney said Nisa has worked hard over the course of the past year developing its core range and in March the company announced that it was injecting £10-million across a range of different products to help consumers through the difficult economic climate. Consumer marketing remains a heavy part of the company's strategy with its commitment to spend £2-million on further television advertising this year.
There are more than 800 Nisa-branded stores in what is known as the symbol group.
The wider company has also just welcomed J&J Wilson back into membership after 25 years. The Hunstanton-based group operates more than 70 stores in holiday parks across the UK.
"We're delighted to be returning home to Nisa and look forward to a bright future and continued success with the company," said Derrick Lloyd, managing director of J&J Wilson.
"We're a successful business, achieving growth year after year, and we feel that returning to Nisa provides us with the best opportunity to ensure that success continues."
Nisa chief executive Neil Turton, added: "J&J Wilson is a fantastic business and retail operator and we're very happy to welcome them back to Nisa.
"Derrick and his team join us at an exciting time in what I'm sure will prove to be a mutually beneficial partnership."