Safety campaign for cyclists to ensure a much brighter future
A CAMPAIGN to reduce the increasing number of cyclists killed or injured on North East Lincolnshire's roads has been launched.
Humberside Police are urging bikers to Cycle Bright this winter and are arming them with free high-visibility jackets and putting up warning signs to motorists in accident blackspots.
Between January and August this year there were four serious accidents and 51 slight accidents compared to 198 slight injuries and 41 serious crashes between January 2009 and December 2011, the majority of which were at junctions.
PC Barry Gardner said: "There has been a large increase in the number of accidents both nationally and locally.
"We want cyclists to wear the right gear.
"Wear a helmet and bright clothing and use bike lights.
"We also want motorists to look out for cyclists, give them a bit of space.
"We want them to treat them as they would want someone to treat their son or daughter on the road.
"The devastating effect of a collision can last a lifetime, not just for the cyclist but their families.
"I have been there at accidents in Grimsby and had to knock on the door of the cyclist's family. It ruins lives."
Balfour Beatty will put warning signs up around North East Lincolnshire while cyclists can pick up Cycle Bright high-visibility vests from the Victoria Street police station in Grimsby while stocks last.
Road safety education officer for Balfour Beatty, Doug Wright, added: "It is important, particularly at this time of year, for cyclists to be seen on the road. Everyone knows the best way of staying safe is by complying with the rules. During hours of darkness cyclists should have working lights and we are advising they wear hi-vis clothing.
"Without them they are putting themselves in a lot of danger."