Surge in Humber Bridge crossings after toll cuts
MORE than 43,000 extra drivers took advantage of the cut in tolls and headed across the Humber Bridge last month compared to the same time last year.
And, the cut in tolls from £3 to £1.50 for cars and charge being dropped entirely for motorbikes has also boosted footfall at popular Hull tourist attraction, The Deep, which has welcomed 30 per cent more visitors from Lincolnshire since it was implemented.
Leader of North East Lincolnshire Council, Chris Shaw, welcomed the news.
He said: "It's great to hear that the traffic over the Humber Bridge has increased now that the tolls have been brought down.
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"We now need to make some offers to entice even more people over the bridge to use our fantastic leisure facilities.
"I think that there has definitely been an increase in people coming over – I do think that the increase would have been even bigger had the weather been on our side."
The Deep's finance director, Neil Porteus, said the effect had been clear when looking at visitor numbers to the Tower Street aquarium.
He said: "General visits to us are up by 20 per cent and visitors from Lincolnshire have also increased by 30 per cent since the toll came down.
"Obviously it is early days, but it is looking promising and the reductions are clearly making a real difference.
"We believe the lower price is the reason and we have heard people visiting us comment positively about the new price.
"We are hoping that it is not just a novelty and we will continue to get more people over the bridge.
"We have also had our busiest Easter in seven years."
Clive Allerston, general manager of Thorpe Park in Cleethorpes, said that while the holiday village had not yet seen an upsurge in tourists from over the bridge since the reduction, he hoped the park would soon reap the benefits of cheaper tolls.
He said: "We were pleased when the tolls were reduced and to hear that traffic has increased on the bridge is encouraging.
"We haven't necessarily seen a pattern to suggest that we've had more guests from the north side of the bridge since the reduction but we have been very busy. I'm hopeful that the reduction in tolls will encourage more people to visit our area and generate more business for us as a holiday park, particularly when it comes to the holiday homes that we offer."
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