Time for a reality check?
SHOULD holiday companies be forced to stop the seemingly unfair method of making prices sky high at peak times?
Any hard-working parent, or indeed teacher, would say yes. The difference in prices between term and holiday time is ridiculous and totally unfair – prohibiting many, many families from enjoying a break.
Time together for any parents with their children is extremely valuable and its worth should not be underestimated.
Travelling abroad can also broaden the horizons of children who will experience different environments and cultures – if they steer away from the egg and chips bars of the Euro resorts, that is!
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Yet no one is preventing the free market holiday companies from bumping up their prices, in some cases they charge almost double the amount during school breaks when compared to low season.
Can the British working parents actually continue to afford what is now becoming a "holiday luxury"?
If that is the case, the situation could get even worse. Faced with a possible downturn in bookings, the companies could decide to hike up prices even more to ensure a healthy return.
Or could they actually decide to take a reality check and, in the current economic climate, offer families a better deal? Now that would spread a little sunshine!
Can you afford a holiday this year? Comment on this story at www.thisisgrimsby .co.uk