THE vision of a Greater Grimsby has been welcomed by business leaders.
The North East Lincolnshire branch of Hull and Humber Chamber of Commerce hopes it will spell an end to the neglect of Immingham – despite it being one of the UK’s biggest ports.
Chamber chairman Nina Krogh Nielsen said: “The branding report is an excellent and enlightening piece of work with sound recommendations.
“It did, however, highlight some points of concern for our area – in particular, our anonymity.
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“For example, Immingham Docks, the UK’s largest port by tonnage, was left out of a Department of Trade and Industry global ports marketing publication.”
She added: “The points raised highlighted some urgency and the importance of a common brand for the area, enabling it to be recognised for what it is.
“We should be proud of our local businesses, facilities and resources, raise our heads high and send out a clear, concise and united message from ‘Greater Grimsby’ to invest in us and our people.”
Adam Breeze, specialist inward investment consultant, said: “Attracting new jobs and investment to an area is always a challenge, and never more so than in the present climate.
“However, when the economy picks up and companies look to expand once again, Greater Grimsby must be ready to tell its story on a regional, national and global stage.
“Every other town, city and region is actively promoting its strengths, and the competition for inward investment has never been fiercer. In such a crowded market, locations need to be smarter in how they promote themselves.”
Michele Cusack, NELC director of regeneration, said: “The Greater Grimsby, Lincolnshire, brand will provide an easily identifiable hook to attract inward investment to the area. This will galvanise the local economy and bring in millions of pounds worth of potential investment.”
She said £200,000 had already been agreed for marketing the area by councillors, three years ago, as part of the Urban Renaissance scheme.