The John Roe Motor Group has gone into top gear to support Bottoms Up – and has donated a Toyota iQ.
It is being raffled off at £5 a ticket.
Managing director Paul Roe said: "With it being a local charity, that is a big plus for me. With the Grimsby Telegraph spearheading it and local businesses supporting it and the NHS backing it and all the nurses and doctors, I think it is going to be successful.
"We will push it all we can."
Appeal chairman Ian Phillips said: "We are immensely grateful to Paul Roe for agreeing to support local bowel cancer sufferers in such a generous way.
"I have known the Roe family, initially through business, since I came to the area in 1995 and am pleased to have them among my friends.
"Therefore, at a personal level, I am especially proud at this development.
"They are a wonderful example to the business community."
Look out for the Bottoms Up iQ at various events over the coming months, as you will have the opportunity to buy your tickets and be in with a chance of driving off with the prize.
Tickets are available from the Grimsby Telegraph, John Roe Motors, Cromwell Road, Grimsby, Cancer Support Group Shop in Sea View Street, Cleethorpes, Sidewalk Restaurant, Bull Ring, Grimsby, RW Marshall opticians in Victoria Street, Grimsby, Hilldrith's Interiors in Armstrong Street, Grimsby, Office Friends in King Edward Street, Grimsby, Flowerz And Stuff in High Street, Waltham, and Lemon Chase Coffee Ship in Upgate Louth.
Keep checking your Grimsby Telegraph for availability, or call Mr Phillips on (01472) 276584. The draw will be held at The Beachcomber, on September 26.