A prize fit for a Fitty
Yorkshire's largest Fiat dealer, Stoneacre Motor Group, teamed up with Capital FM to create an opportunity for one lucky car driver to win a Special Edition Fiat 500, which is totally exclusive to Stoneacre Motor Group.
The competition came about after radio presenter Hirsty launched a tongue-in-cheek hunt for "Miss Fitty 500" after he, Danny and JoJo of the Breakfast Show team had spotted that all the prettiest girls (Fitties) seemed to be driving pint-size Fiat 500s – including his co-presenter JoJo.
To see how true this was they conducted some on-air research which resulted in a new Breakfast Show feature – Fitty 500 Yeah.
Hirsty asked Breakfast Show listeners to call in and nominate their own favourites.
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They were urged to take photos of themselves, or anyone they consider fitted the Fitty 500 bill, and to upload them on to the Capital FM website – which they did in droves! Hirsty and his team then enlisted help from listeners to decide on who would be crowned winner and voting began on Monday, May 21.
Hirsty said: "Once we started talking about it on air, we were flooded with texts and calls agreeing with me and we asked people to send in their pictures."
Stoneacre Motor Group's headquarters heard the live debate on Capital FM so decided to invite the lovely JoJo to their Doncaster HQ, where they gave her a Brand New Fiat 500 so she too could consider herself a "Fitty 500" driver.
More than 6,000 votes were received during the competition and 150 ladies went through to the next process, which saw that number whittled down to just 15.
With the finalists present in the studio, it was announced that Hayley Speck had become the winner of the brand new Fiat 500 courtesy of Stoneacre during Capital FM's Friday morning Breakfast Show.
Check out Stoneacre's fabulous exclusive Fiat 500 Special Edition for yourself by visiting www.fitty500.co.uk or call into your nearest Stoneacre Fiat dealership in Scunthorpe or Grimsby.