HAVING a laugh is as easy as ABC... and we want to know what tickles you the most!

As part of Get Reading: As Easy As ABC, Fridays in your Telegraph will become Joke Day.

Every Friday, we will be asking junior school children to tell us their favourite jokes and write them down.

Our readers must pick the best joke and vote for it by logging taking part in the opinion poll on the homepage of www.thisisgrimsby.co.uk or at www.thisisgrimsby.co.uk/getreading

The author of the joke with the highest number of votes will be presented with a book token and an As Easy As ABC certificate during their school assembly.

Nunsthorpe Community School pupils, from left, Demi Gladding, Kye Tear, Trey Wardle, Cameron Miles, Jyothi Cross, Lily Martin and Ashali McElhilley telling their jokes.

The first school to take on our jokes challenge is Nunsthorpe Community School.

Here are the jokes:

Joke A: What did the policeman say to his belly? You're under a vest! From Kye Tear, eight.

Joke B: Why couldn't the footballer come to tea? Because he dribbled too much! From Ashali McElhinney, eight.

Joke C: What happened when the vampires had a race? They came neck and neck! From Jyothi Cross, eight.

Joke D: What is a mummy's favourite music? Wrap music! From Lily Martin, eight.

Joke E: Why don't polar bears eat penguins? Because they can't get the wrappers off! From Brendan Anderson in year six.

Joke F: What's black and white, black and white, black and white? A penguin rolling down a hill! From Trey Wardle in year six.

Now it's over to our readers to vote for their favourite. The author of the best joke gets a book token.

Friday's jokes page has been kindly sponsored by communications and marketing expert Stuart Pearcey MCIPR, who runs Words And Spaces Ltd and www.wordsman.co.uk

Mr Pearcey explained why he believed campaigns such as As Easy As ABC were so important. There's no denying that an HD-ready telly shows us the world as we've never seen it, with ultra-sharp images of the antennae on an ant, the hair on a tennis ball or the pain on a footballer's face," he said.

"But no matter how high the definition, no HD TV can unlock that other world that exists entirely in our minds, the world of imagination.

"For that, there's no getting away from it – words matter.

"Shakespeare gave us scores of characters and hundreds of expressions in daily use, none of which would have survived beyond Elizabethan times had they not been gathered and written down. And there's the point. In Shakespeare's day, it wasn't customary to print and publish. Today, everyone with access to a computer can be a publisher.

"The amount of material available to us to read, in print and in cyberspace is simply too large to comprehend.

"It's all out there. In an age when communicating using the written word as a tool has never been easier, isn't it a crying shame that so many people leave school without a working knowledge of language? So much is being denied to them every day.

"This Grimsby Telegraph initiative offers a magnificent opportunity for all of us to do something, however small, to put that right, to make words matter for everyone."