What can you smell in today's Grimsby Telegraph?
WE’VE put the pong into your paper!
Today, in what is a first for a regional newspaper, your Grimsby Telegraph smells of bread.
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SOMETHING NEW: Some of the many different types of bread, baked fresh in store, at Tesco Extra, Hewitt’s Circus, Cleethorpes. Picture: Michelle Adamson
Using the latest in ink technology, readers of today’s edition are having nasal senses hit by the essence of bread – and all you have to do is scratch and sniff the yellow bits on pages 1, 11 and the back page.
“While news is, of course, our bread and butter, issuing a scratch ‘n’ sniff newspaper is a bit of fun to link in with a great promotion,” said editor Michelle Lalor.
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“We have been celebrating the brilliance of bread all week. As well as giving away toasters and toastie makers, it culminates today with a free bread baton with every copy of the Grimsby Telegraph sold at Tesco Cleethorpes – and the paper smelling of bread!
“We understand we are the first regional newspaper in the country to use the ink that gives the pages of the paper an aroma.
“3D technology is the latest in the visual world – we’re taking it to a different level in probably the first technological breakthrough since newspapers went colour.”
The “smell” is added to yellow ink before printing – and other aromas are also available, and while today’s essence of bread is a bit of an experiment, who knows what your paper could smell of soon ...
Tell us what you think and what you could smell?
Comments
by dry_water
Monday, May 28 2012, 8:33PM
“The American Captain of the Starship Enterprise hosted the show and thought the blanked out words should have read:
Stinking Rotten Fish
Ha-ha-ha”
by dry_water
Monday, May 28 2012, 8:28PM
“Grimsby Telegraph featured on BBC's Have I got News for You last night.
The blanked out Headline read:
Your Grimsby Telegraph smells of _____”
by Seahunter_1
Friday, May 18 2012, 2:26PM
“""What can you smell in today's Grimsby Telegraph ? "
Bovine ex.......... no! no! stop it! (prises fingers from keyboard). What an invitation, but don't go there, even if it's true :o).”
by crazycat18
Friday, May 18 2012, 1:30PM
“sorry, made me feel a bit sick... and I'm blaming it for my headache. Smelt like an air freshener I get at the hand wash.”
by des22
Friday, May 18 2012, 12:37PM
“""What can you smell in today's Grimsby Telegraph ? "
The odour of a decaying newspaper.”
by havntone
Friday, May 18 2012, 12:24PM
“The bread was OK, but not impressed with the paper.”
by arthur51
Friday, May 18 2012, 12:19PM
“"We have been celebrating the brilliance of bread all week".
That has to be the most bizarre statement i've heard in years!”
by NoToTheVillageHall
Friday, May 18 2012, 11:59AM
“It smells of second rate journalism and regurgitated stories to me.”
by elsawill
Friday, May 18 2012, 10:55AM
“It smells of cinnamon! It's Christmas all over again - pass me the nuts!”
by dry_water
Friday, May 18 2012, 10:49AM
“There's a name for the ability to smell or hear colours and sounds. Synaesthesia I think it's called.”