What can you smell in today's Grimsby Telegraph?
WE’VE put the pong into your paper!
Today, in what is a first for a regional newspaper, your Grimsby Telegraph smells of bread.
Using the latest in ink technology, readers of today’s edition are having nasal senses hit by the essence of bread – and all you have to do is scratch and sniff the yellow bits on pages 1, 11 and the back page.
“While news is, of course, our bread and butter, issuing a scratch ‘n’ sniff newspaper is a bit of fun to link in with a great promotion,” said editor Michelle Lalor.
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“We have been celebrating the brilliance of bread all week. As well as giving away toasters and toastie makers, it culminates today with a free bread baton with every copy of the Grimsby Telegraph sold at Tesco Cleethorpes – and the paper smelling of bread!
“We understand we are the first regional newspaper in the country to use the ink that gives the pages of the paper an aroma.
“3D technology is the latest in the visual world – we’re taking it to a different level in probably the first technological breakthrough since newspapers went colour.”
The “smell” is added to yellow ink before printing – and other aromas are also available, and while today’s essence of bread is a bit of an experiment, who knows what your paper could smell of soon ...
Tell us what you think and what you could smell?