No sweat for girls in Sloppy Joe challenge on Cleethorpes seafront
A FASHION shoot made Cleethorpes beach brighter than ever.
It may have been gloomy and grey but things got a little more colourful when more than 50 people gathered on the beach, all wearing bright Sloppy Joe sweatshirts.
Tilletts, which sells the jumpers from stores on Sea View Street, Cleethorpes, and Abbeygate, Grimsby, organised the gathering for its autumn fashion shoot through Facebook.
Owner Mel Tillett said: "The winter has set in and it's got really dark and wet outside so we thought we would brighten the beach up a little bit."
Alice Sweeney, 12, of Cromwell Road, Cleethorpes, was one of the models.
She said: "The jumpers have really come into fashion and they're nice and warm and comfy in the winter."
Also posing for the camera in her pink Sloppy Joe was Alice's mum Julie Sweeney, 52.
"I remember having one of these jumpers when they first came into fashion when I was about 18 years old," she said.
And when the shoot was done, the Sloppy Joe brigade all went to get a nice hot chocolate together – on Tillett's.